Latest Lists

Figure1 Inhouse vs purchased lists gif

Summary: AMR Research report Turning E Mail Campaigns From Trash to Cash which shows the response rates to e mails sent to an in house list compared to those sent to a rented or purchased list Scott elaborates on the findings 55 percent of respondents reported response rates of 11 percent or more when mailing to in house lists Only 26 percent of those with purchased lists had

Image Dimensions: 540 x 317