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top 10 searches for ec1 sw1 wc1 london postcodes table may 2008.png

Summary: range from searches for specific buildings, hotels, tourist attractions and businesses to more generic open' search terms such as hotels ec1', bars in london wc1' or sw1 restaurants'. Interestingly, many of these terms have low success rates – i.e. people are not finding relevant content, pointing to a gap in the market. For example, just two thirds of people searching

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