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What s an old school mint have to do make itself stand out from

Summary: What s an old school mint have to do make itself stand out from the ever growing ranks of breath freshening products crowding convenience store shelves Well it could engage in a wacky marketing campaign or it could do something to help out its customers seems to have done both by hiring Like most summer interns his job is to help out everyone everywhere with everything no matter how trivial Trevor a 19 year old student at the University of Cincinnati started his Mentos gig this week and is ensconced in parent company Perfetti Van Melle USA s Erlanger Ky headquarters Looking through his schedule for yesterday there are a few things that fall squarely into the trivial category MOONWALK PLZ read me a fariytale and crank call my sister The most serious task on the list write a resignation letter Which brings to mind the obvious question is Mentos serious Trevor s bio mentions that he s from Owensboro Ky the BBQ capital of the world While I wouldn t go that far it is most certainly the capital of mutton and lamb barbecue Since that s the case I thought I d have him overnight me some cue I couldn t get the forms on the Give me work page to cooperate so I left my man Trevor a voicemail last night Let s see if he comes through Update Well despite my East Coast elitist skepticism it turns out that Trevor is in fact a real person And why not I m quite sure there have been stranger internships He left me a voicemail this morning saying I don t make nearly enough money to be sending things out What an earnest young man he actually thought I wanted him to spend his own cash to send me some Owensboro cue He did however tell me that his favorites are Moonlight and Old Hickory Shortly after I got the message I called him back and told him that I wanted Mentos to foot the bill as a way to promote their product and the fine smoked mutton and lamb of Owensboro I also mentioned that I ve eaten cue in the Carolinas Kansas City and Tennessee and participated in numerous barbecue competitions Trevor told me that he d look it into with the higher ups at Mentos Who knows maybe they can send me succulent mutton in time for July 4 Posted Jun 28th 2007 12 06PM by Filed under Mentos just hired the world an intern What s an old school mint have to do make itself stand out from the ever growing ranks of breath freshening products crowding convenience store shelves Well it could engage in a wacky marketing campaign or it could do something to help out its customers seems to have done both by hiring Like most summer interns his job is to help out everyone everywhere with everything no matter how trivial Trevor a 19 year old student at the University of Cincinnati started his Mentos gig this week and is ensconced in parent company Perfetti Van Melle USA s Erlanger Ky headquarters Looking through his schedule for yesterday there are a few things that fall squarely into the trivial category MOONWALK PLZ read me a fariytale and crank call my sister The most serious task on the list write a resignation letter Which brings to mind the obvious question is Mentos serious Trevor s bio mentions that he s from Owensboro Ky the BBQ capital of the world While I wouldn t go that far it is most certainly the capital of mutton and lamb barbecue Since that s the case I thought I d have him overnight me some cue I couldn t get the forms on the Give me work page to cooperate so I left my man Trevor a voicemail last night Let s see if he comes through Update Well despite my East Coast elitist skepticism it turns out that Trevor is in fact a real person And why not I m quite sure there have been stranger internships He left me a voicemail this morning saying I don t make nearly enough money to be sending things out What an earnest young man he actually thought I wanted him to spend his own cash to send me some Owensboro cue He did however tell me that his favorites are Moonlight and Old Hickory Shortly after I got the message I called him back and told him that I wanted Mentos to foot the bill as a way to promote their product and the fine smoked mutton and lamb of Owensboro I also mentioned that I ve eaten cue in the Carolinas Kansas City and Tennessee and participated in numerous barbecue competitions Trevor told me that he d look it into with the higher ups at Mentos Who knows maybe they can send me succulent mutton in time for July 4 Posted Jun 28th 2007 12 06PM by Filed under Mentos just hired the world an intern

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