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whopper sacrifice

Summary: Whooper Sacrifice K s Whopper Sacrifice Clever But Flawed Zachary Rogers ClickZ January 9 2009 Burger King Success with Whopper Virgins Online Documentary Campaign Jan 13 2009 excerpt Burger King s recent Whopper Virgins campaign is on track to replicate the online success of the fast feeder s earlier viral success Whopper Freakout but its impact on sales remains to be seen The documentary style video had 242 000 unique visitors in December By comparison Whopperfreakout com had 250 000 visitors during its first month December 2007 excerpt people saying Burger King s Whopper Sacrifice app on Facebook is very smart The concept is simple Creatives at Crispin Porter + Bogusky working on the BK account were remarking on the sheer number of distant acquaintances and in some cases complete strangers who had found their way onto their friend lists They decided they could provide a service and maybe a laugh or two by giving Facebook users a way to cut the fat so to speak So they created an app that facilitated the removal of those fake friends and then promised to pack the fat back on in the form of a free Whopper offer for anyone who savages 10 of their so called friends The app s tagline You like your friends But you love the Whopper some problems with Whopper Sacrifice First when you off someone on your friend list that person is told about it as is your whole group of frineds Jchn sacrificed John Whitmore for a free Whopper As of this writing Whopper Sacrifice has been installed over 30 000 times and 53 080 friends have been sacrificed That s somewhere north of 5 000 free Whoppers Burger King Harnesses Facebook to Promote Whoppers via Viral Communications Jan 13 2009 Whooper Sacrifice K s Whopper Sacrifice Clever But Flawed Zachary Rogers ClickZ January 9 2009 Burger King Success with Whopper Virgins Online Documentary Campaign Jan 13 2009 excerpt Burger King s recent Whopper Virgins campaign is on track to replicate the online success of the fast feeder s earlier viral success Whopper Freakout but its impact on sales remains to be seen The documentary style video had 242 000 unique visitors in December By comparison Whopperfreakout com had 250 000 visitors during its first month December 2007 excerpt people saying Burger King s Whopper Sacrifice app on Facebook is very smart The concept is simple Creatives at Crispin Porter + Bogusky working on the BK account were remarking on the sheer number of distant acquaintances and in some cases complete strangers who had found their way onto their friend lists They decided they could provide a service and maybe a laugh or two by giving Facebook users a way to cut the fat so to speak So they created an app that facilitated the removal of those fake friends and then promised to pack the fat back on in the form of a free Whopper offer for anyone who savages 10 of their so called friends The app s tagline You like your friends But you love the Whopper some problems with Whopper Sacrifice First when you off someone on your friend list that person is told about it as is your whole group of frineds Jchn sacrificed John Whitmore for a free Whopper As of this writing Whopper Sacrifice has been installed over 30 000 times and 53 080 friends have been sacrificed That s somewhere north of 5 000 free Whoppers Burger King Harnesses Facebook to Promote Whoppers via Viral Communications Jan 13 2009

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