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Data Segmentation drops the big, bad attitudeFriday, March 12, 2010 @ 4:29PMAudience segmentation and testing is important to direct marketers, who must reach their prospects with the most targeted, relevant messages possible to ensure the most ROI.

SU lacrosse kicks off Big East play vs. GeorgetownFriday, March 12, 2010 @ 2:15PMSaturday, March 13 marks the dawn of a new era for the Syracuse men’s lacrosse team.

Car builder Green Vehicles hits bump in roadFriday, March 12, 2010 @ 11:47AMLast fall, electric car firm Green Vehicles and its CEO and co-founder Ehab Youssef were introduced with much fanfare by Mayor Dennis Donohue and city officials as the first seedling in what they hope would be an orchard of green energy manufacturers.

Aggressive deals are expected to boost Toyota sales 30 percent in MarchFriday, March 12, 2010 @ 11:06AMAggressive deals are expected to boost Toyota sales 30 percent in March

TIA's ICT Green Boot CampFriday, March 12, 2010 @ 2:16AMSan Jose, CA — Gain Real Knowledge on Sustainable Technology Silicon Valley technologists, take heed! It's time to get progressive about information and communications technology (ICT), energy and the environment and seize the sustainable opportunities awaiting you and your company.

The Small Business Web Launches Online Directory of Member Web ApplicationsFriday, March 12, 2010 @ 1:00AMNew Directory and Redesigned Web Site Mark One-Year Anniversary of Founding of The Small Business Web at South By Southwest Interactive Festival

Building a meaningful community of Twitter followersFriday, March 12, 2010 @ 12:59AMIN-DEPTH: Yapta’s CEO Tom Romary on the usage of Twitter for online communication.

Business News More>>Thursday, March 11, 2010 @ 3:20PMNEW YORK (AP) - It can be a daunting experience: running your small company's booth at a trade show for the first time. Or, trying to navigate a noisy, overcrowded exhibition hall as you look for products or services to boost your company's sales.

Digital Payment Technologies Announces New VP Product Management and MarketingThursday, March 11, 2010 @ 12:01PMVancouver, BC, March 11, 2010--(T-Net)--Digital Payment Technologies announced the appointment of Alan Menezes as its new Vice President, Product Management and Marketing effective March 1, 2010. Alan takes over the role from Chris Chettle who is now DPT's Senior Vice President, Sales.