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Imagine for a moment that you're a marketing director for Wal-Mart, and your job is to respond to consumer ema?

Imagine for a moment that you're a marketing director for Wal-Mart, and your job is to respond to consumer emails and letters. You've been hit recently with a barrage of mail protesting your new Christmas wish list website. You must develop a response to irate consumers, thanking them for their input and explaining your position. Your staff will personalize the letter for individual consumers. Write a draft of the letter. Keep in mind that you do not want to alienate anyone; in fact, you'd like to use this opportunity to transform Wal-Mart bashers into Wal-Mart advocates. You've also received a number of emails from kids who LOVE the website. Write a response to them as well.

Public Comments

  1. I have a better idea GET A CLUE as to what is REAL Consumerism is NOT sustainable. Wal-mart & other "capitalists" like them do NOT embrace the FREE MARKET but instead want a monopoly on the market so as to have complete & total CONTROL over the entire retail business. This is so WRONG on so many levels! BOYCOTT consumerism for world PEACE!
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