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Question for small biz owners- which is a better name for my brokerage business?

I have years and years of experience in small business, franchising as well as buying/selling businesses. I have worked with many businesse brokers and in general I am very disappointed by their "non-personal" "used-card-selling"approac. I beleive that a broker should always think about what is best for the client-even if that means not listing the business and advising client of value enhancing strategies. I am passionate about working with samll biz owners and truly helping them achieve their goal, may it be transfering ownership to enjoy retirement or acquiring a new business and living American dream. I want to now start my own business in business brokerage. i am afraid that the word "business broker" has negative connotation and debating if i should name my co. "Reliance business brokers" or "Reliance Business group" the later does not instantly reveal what I can do for the business owners, so i am not sure which one is the right choice. any thoughts/input will be truly appreciat

Public Comments

1. i also have many years of experience.to be honest i dont like the name reliance it sounds like that old car..... whatever name you decide on it is your reputation that will grow your business. you sound sincere and honest, so good luck to you.
2. How about Reliance Brokerage Group/Firm That way, it doesnt sound negative, but it does give an idea of what you do.