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Which yellow pages/business guide/listing do you use most?

I want to know which business listing source do you use for your service needs. I am trying to figure out which companies to put my limited marketing funds on. Please be detailed as possible and if you use more than one. Which one you use most. Sample answers could be google search, google local maps, yahoo search, yahoo yellow pages, yahoo local, citysearch.com, yellowpages.com, superpages.com, yellow.com, yp.com, business.com or the printed yellow pages. Thanks for your answers.

Public Comments

1. None! Do the free ones that you have listed, but don't pay any yellow page company anything! It doesn't work. Get your name on a highway sign if you can, that has massive implications.