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Home Health Care Business Advertising?

I was in home health care/chore care industruy for many years and now I have started my own business for the elderly however I am having a hard time finding good marketing tools to get many clients at once. Would investing in a mailing list be a good way to go-specific targets-how many names should I buy if so? Newspaper-I don't know how effective they are do people really read the classifieds anymore- I don't? I have flyers and things but don't know where I should post them and brochures and such. Just need some help and ideas on ways to target my specific clients(elderly and their family care givers) and how to go about doing in to get some results. Your help is appreciated!

Public Comments

1. The best way to go are television adds, they can be expensive but it's really top notch. Flyer's work too, I don't get that many so I always read them. Word of mouth is also good, you can ask some of your friends to spread the news to elderly and family care givers they know. I don't know if this is legal in the states but advertising in a hospital would be good, there are lots of elderly people and visitors with elderly relatives there. Make sure to have a website too. Cheers! Ashley
2. The best way of getting client is to market your company through hospital Doctors and Health Insurance companies they are the ones who do the referals for this kind of business.