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I want to get to the top five in yahoo's search engine.?

I'm currently in the process of utilizing the internet as a major sales and traffic generating tool for my business.

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1. There is no easy way to get your site a high ranking. 1) Target the right keywords. Target the wrong keyword phrases and your online business is destined to fail. 2) Don't use keywords or phrases that are too broad. The competition is too fierce, and research has shown that though you will get more traffic through general phrases, that traffic doesn't convert to sales. All of the traffic in the world will do you no good if it doesn't convert to sales! 3) Optimize your page content. Target each Web page to a different and highly focused keyword phrase. In other words, your main page should be optimized for one keyword phrase. Are the keywords used relative to the site's overall content? Do you use too many keywords, or too few? We have a huge database of SEO articles, proven small business marketing strategies at: http://affordable-search-engine-optimization-services.com/seo-newsletters.html Happy reading! Serge SEO Consultant http://affordable-search-engine-optimization-services.com/
2. The process you are referring to is called "search engine optimization" or SEO. Contrary to popular belief, SEO is not free. Although you are not directly paying for traffic the practice still has its costs when you factor in the time spent optimizing your website, any consulting fees you pay to move up the rankings, and the purchasing of backlinks. There are, however, ways in which you can improve your search engine ranking on the cheap. The first and most important aspect of SEO is link building. Link building is the process of getting other websites to link to your website. The first thing you must understand about link building is the concept of anchor text. Anchor text is the text used to hyperlink to another webpage. When requesting or paying for backlinks you should pick three or four keywords that you would like to be associated with and use them as anchor text for incoming links. These words must be relevant and specific in order to have the most positive effect on your search ranking. This is fundamental to your SEO efforts. Get this part wrong and you will certainly have wasted your time. The most obvious target for links to your website, also called backlinks, are influential web directories such as DMOZ, Yahoo Directory, Google Directory, and Best of the Web. It is best to stick a few with high quality directories rather than submitting your site to every directory you come across. Another source of backlinks are bloggers that write about your industry. Develop a relationship with bloggers and provide them with content such as interviews or expert articles in exchange for backlinks. Press releases are yet another source of backlinks. Every company communicates with the press on occasion. Be sure your company is optimizing its press releases for the web by including links to your website and submitting the release to news wires such as PRWeb. Finally, there are paid links which quite obviously means you will be paying for the specific placement of a backlink on a website. Google has recently cracked down on the use of paid links. After this change paid links are more risky and less rewarding. Buyer beware. Collectively, these tactics are referred to as "off-site optimization" because they take place on other websites. The other half of search engine optimization is on-site optimization which deals entirely with how your webpage is constructed. On-site optimization consists of writing relevant, timely, and keyword-laden copy, managing the use of meta-keywords and descriptions, as well as proper use of title tags in html, and internal linking. As with off-site optimizaiton pick three or four specific keywords for which you would like your website to rank well. Write copy that includes these words frequently, but be careful not to overdue it. A good rule of thumb is that your copy should always read well to a human. If someone reads your copy and it is obvious you are overusing particular words it will be obvious to the search engines as well, and you will be penalized. Next, every webpage has what are known as meta-keywords and meta-descriptions. I will not go into the details about why these are important, but be sure the keywords you have selected also appear in the meta tags. The same is true of title tags. Title tags appear at the very top of the web browser and are titles that describe the content of the page. Finally, internal linking is essential to on-site optimization. Link to content across your site (known as "deep linking") using the keywords or keyword variations you have selected. Ultimately, search engine optimization is a very complex skill. Search engines are constantly changing the way they rank websites and if done incorrectly it is easy to do more harm than good. Thankfully there are many companies available to help you. One highly recommended company that will do SEO consulting is Market Motive which has assembled a dream team of internet marketing experts. They also have a content subscription service which can be very helpful for do-it-yourselfers.
3. The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?...... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages. Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable. You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo. Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them. A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots. Avoid use of frames since any number of search robots are unable to properly classify textual material. Placement of Metatags: A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 60 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name. The second metatag is the "Description" which is usually up to 41 words to form a complete paragraph which best describes one's goods and services. It is not merely a list. And the very last category - "Keywords" are also somewhat limited to 15 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory. Here's an example of a very highly-placed website on Google.com: Begin with the very "generic" search query "sandwiches downtown los angeles," taking note to not abbreviate Los Angeles to "LA" and of course, leave out the parentheses ("). It will bring up some 2.4 million+ search results. Check out where "Nazos.net" is ranked. It's on the SECOND FRONT [ranked 15]! Again, Nazos.net's high web presence was achieved by proper web design and placement of relevant metatags according to Google's publication guidelines. Good luck!