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Questions offline business owners ask about internet marketing or getting a website?

I'm trying to make a "top ten" sort of list of the questions small business owners would ask about doing some internet marketing and/or getting a website. Can you help? :o)

Public Comments

1. 1: Hey, I just run a shoe repair place. How would an internet site help me? 2: How much will it cost? 3: How much time do I have to devote to it? 4: I don't even know how to turn a computer on. How could I do something like that? 5: What is the "internet?" That's all I can think of right now. Good luck!
2. how much will it cost me to maintain a website? I do not know what to put on the website? Why do I need to go online? How much money can I make from online sales? I do not know how to maintain the website? How does having an internet presence help my business? How do I sell product online? How do I collect money online? How are you going to help me to sell more product online?