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What to do with Email Lists for an online business?

I'm in the middle of starting a company called fitness industries. its an online company that helps people with becoming more fit regardless of if you are already fit or looking to get in better shape. it will have a store soon and a forum. my question is this...ive read that you can get peoples emails and send newsletters on product discounts and updates to the site and things like this...how do you get emails that target your niche?

Public Comments

1. try a company like infousa and they can target your requests
2. Emails are a tough thing to obtain - especially those that target people for certain things. How many times have you had an email that requested information which would allow and advertiser to actually target you as a prospective customer? I haven't seen any yet. Also, emails can often get lost in spam. I work for a direct marketing company. More and more people are asking for this due to the low cost of getting the message out, however they don't realize the response rate is MUCH lower than about any other advertising medium. There are many places to go to get data - check out the Direct marketing association to find out what might be the best way to do what you wish to do. Also there are companies list InfoUSA that deal in data mining and may be able to help you. what about placing an advertisement for your site on other sites that people looking for your services are likely to be visiting? This could allow them to come to your site, enter their information and now you have a viable, accurate email address? You may also determine what cities and audience demographics are most likely to come to your site also - I don't know for sure what they'd be, you likely know better, but say "San Francisco - men aged 25- 35" are most likely to be fitness fanatics - or maybe women between a certain age with children of a certain income level are the best place to start targeting. You can purchase "resident" lists quite cheaply for these people - they don't include the person's name, only the addresses so they are cheap to purchase. Then if you send out the smallest cost communication you can - such as a 4.125 x 6 postcard simply advertising your site and how to get there perhaps including an offer like "enter this code to receive 10% off when you become a member". If you were to identify say 3 large cities and use very narrow demographics then build on that by offering things like discounts for sharing with friends, a small investment in print/mail might get the generator starting. I think you'd have to purchase like 10X as many emails as you wish to have people contact you (or more) because you can't target email nearly as well as you can mail. List companies use public domain information such as information found in phone books or the like to identify a person. they routinely proces their data against NCOA data bases by the post office and update when a person moves and leaves a forwarding address for the post office. good luck!
3. You could call John Sanchez at F.I.S. Marketing. His number is 1-800-238-2862 and tell him what market you are trying to target. Give him the I.D. #GB1062 You may want to incorporate the following products into your fitness business: Generic site http://www.maxgxl.com Connect to me through http://gracebarkwell.mymaxgxl.com