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How do victims of fraud by CleanWhites and Dazzlesmile initiate a class-action lawsuit?

The numbers have got to be very substantial by now, since this operation has been using misleading advertising to suck people into their scam for a good number of months now. CleanWhites and DazzleSmile are two disgusting operations (or likey 2 different divisions of the same parent scamming operation). As an experienced online shopper, I've never experienced or even heard of such a fraudulent, misleading, operation. The site that I found in the first place, like others have reported, no longer exists. It used a fake blog format with supposed testimony from a housewife who supposed discovered a way to whiten her teeth for free and was sharing this invaluable information to the public so they could also benefit. The site suggested to use CleanWhites in conjunction with DazzleSmile. I remember having to click the same "free trial" box located near the top of the page twice, but the only charges I saw and agreed to were the measly $1 and $2 shipping charges. Many other reasonable people are also being sucked into this scheme due to the DELIBERATELY MISLEADING nature of the way this operation advertises and hides vital information necessary for honest transactions. I didn't discover the scam until the small CleanWhites sample arrived (it was maybe worth $1) and I read the order receipt showing my $.99 charge and "THANK YOU FOR YOUR RISK-FREE TRIAL ORDER!", both in large bold print. At the bottom of the page in small print, however, I noticed that a $79.95 charge would be incurred if I didn't cancel the trial. The DazzleSmile package didn't even include a receipt or any information hinting at how UNFREE these 'trials' actually are. After contacting both divisions of this operation and getting the same "you can't cancel without incurring more ($80) charges" BS, I paid for the shipping and sent the samples back to them. I recorded all correspondence with them, even the the unanswered, unturned calls & useless online chats. I then contacted my bank and reported this fraud. I was transferred to an individual who seemed familiar with this operation, and I was assured I would not be held responsible for further charges. I'll also send the documentation I have to the the respective Attorney General Offices, report it at bbb.org, and ftc.gov, and post this info on the online fraud sites to warn others to stay away until they are shut down and brought to justice. They should also pay monetarily, as well, however, due to the extreme inconvenience and stress they inflict upon their victims. Other victims are also voicing their desire to join a class-action suit against them, but we could use more information prior to moving forward.

Public Comments

1. WOW! Sounds like you did all the right things though to protect yourself and to report them. I'm sure some attorney somewhere would love to pick up on this. Post this question for lawyers instead of in the dental section.