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Marketing question for a Small Catering Company.?

Which is probably the least effective marketing tool for a new business? A.Direct mail promotions to your mailing list B.An internet web page C.A display add in the Yellow Pages D.An ad in the local newspaper I can only do three and need a little help deciding which one to cut out.

Public Comments

1. Although all can be effective, I would assume cost is important too. So weighing the response along with the cost, I would cut out the Yellow Pages. The mailing list is important, as these are people who have shown interest in your business.. A web page is super cheap and can change daily or with the seasons/holidays. Ads in local newspapers can also be changed regularly to reflect the holidays/seasons, and can be more affordable than the yellow pages.
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