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What is the efficiency of mailing lists?

If PARKS were to create a mailing list to generate emails for programs what would be the benefits? Savings? Costs?

Public Comments

1. The efficiency of any mailing list is how well the mailing list is targeted to prospects for your product or service. Generally speaking a 2% response rate would be outstanding. Understand that a response is not the equivalent of a sale. The conversion of response to actual sales will likely be less than 10%.